To GIVE superior information and instruction to singers everywhere.
To SERVE artists striving to develop careers in the music and entertainment industries, in addition to those seeking vocal training for their own personal evolution.
To CREATE a safe and fun environment where singers can reach their fullest artistic expression while maintaining healthy vocal technique.
To INNOVATE continually by being an endless student of the voice and staying on the leading-edge of vocal science, vocal pedagogy, and industry trends.
To EMPOWER singers to heal any wounds they've endured because of unkind words, negative experiences, or limiting techniques.
To UPHOLD the values of positivity, integrity, humility, discipline, mutual respect, courage, compassion, hope, and joy.
To INSPIRE all singers to know that, regardless of what they have been told or have believed, they CAN, in fact, sing well.